I lead the design of Ada’s AI products and refined and developed Ada’s “Lace” design system to deliver a unified UX and UI to users. I refined live projects with large clients to significantly increase conversion and client ROI, whilst using visualisation and iterative design to clarify complex regulatory, medical and legal questions within the rapidly evolving medical AI space.
I worked with Leo&Hyde and Arts Council England to create a unique digital poetry anthology of 12 fictional poets "living" between 2000 to 2099. We worked with generative AI to create a fusion of human and machine written poems and visuals that embraced and explored the limits and potentials of LLMs and poetic language. I designed a visual identity for the project and built a web app using Figma and Webflow to showcase the anthology and narrative around each unique poet at a variety of events across the UK.
CoJo is a daily short form journaling app designed to help people find their happy and process difficult thoughts and feelings. It combines cognitive behavioural frameworks with short journaling exercises. I designed and built CoJo as part of a Draftbit Incubator, I built the front-end in Draftbit and React Native, and designed and built the complete backend in Xano; from databases to APIs. It was a great experience in taking designs to production and I learned a huge amount about user testing, iteration, BE+FE architecture and the value of community engagement.
CoJo is a daily short form journaling app designed to help people find their happy and process difficult thoughts and feelings. It combines cognitive behavioural frameworks with short journaling exercises. I designed and built CoJo as part of a Draftbit Incubator, I built the front-end in Draftbit and React Native, and designed and built the complete backend in Xano; from databases to APIs. It was a great experience in taking designs to production and I learned a huge amount about user testing, iteration, BE+FE architecture and the value of community engagement.
